The Fashion Industry and the New Consumer Coursework

The Fashion Industry and the New Consumer - Coursework Example The paper "The Fashion Industry and the New Consumer" analyzes the fashion industry in relation to new customers. For the greater portion of the 20th century, organizing communications had been tackled principally through marketing divisions and public relations, this being an inherently limited approach, consequently current forms of communications administration have incorporated these divisions into the wider company communications function. Moreover, the changes from inflexible to flexible market enabled the company to widen its market by diversifying its products. The move aimed at increasing competitiveness in the dynamic market and this saw Tesco investing in clothe line stores. The Tesco clothes vending company is amongst the largest clothing retailer, by capacity, in the UK and in 2008 it ranked third. 2008. Tesco clothes are dedicated to bringing a broad collection of clothes to men, kids and women. Its website developed swiftly and the sales had risen by almost 47% in the year 2009 as compared to sales at such a time in 2008. Consequently, Tescos rivals, e.g. Asos.com retailer, have felt the impact of from Tesco clothes retailer’s entry in the clothes market. The company parenting appears to work well as Tesco plc, provides a clear vision to the clothing retailer and promotes the business activity to maximize the total corporate turnover. It also assist this business unit to widen its strategic potential and helps all the other business units to ease cooperation and relations between themselves.